The collaboration between the European Space Agency (ESA) and The Pokémon Company International celebrates World Space Week 2026 by introducing a playful yet educational initiative. A plush Pikachu orbited Earth for 67 days aboard the International Space Station as a mascot for scientific exploration.
This campaign includes a family-friendly exhibition featuring themed panels that explain space missions, astronaut support, solar monitoring, and exploration of deep space. The exhibition aims to inspire curiosity about space and engage audiences across Europe.
Additionally, from now until October 10, 2026, Pokémon GO players visiting selected European science museums can participate in special in-game events to capture a limited-edition Astronaut Pikachu.
This innovative partnership blends scientific education with pop culture, promoting a sense of wonder for the universe while encouraging exploration and discovery.
