New Subaru Survey: Pets Influence Holiday Travel Plans
CAMDEN, NJ / ACCESS Newswire / October 13, 2026 – Subaru of America, Inc. has released new data showing how integral family pets are to Americans’ holiday travel plans. The survey indicates a significant trend towards road travel, highlighting the increasing importance of pets in travel decisions.
Key Findings:
- 73% Likelihood of Road Tripping: A substantial 73% of pet owners prefer driving over flying to accommodate their pets.
- Impact on Travel Plans: Over two-thirds (68%) stated their pets would influence their travel decisions this holiday season, with 45% having previously turned down trips that couldn’t include their pets.
- Younger Generations Lead: Gen Z and millennials are notably more inclined to travel with their pets than older generations, with 35% compared to 22% among Gen X and boomers.
Christina Valente, Subaru’s Love Promise Community Commitment Manager, emphasizes the emotional bond between pets and their owners, stating that holidays are for family—pets included.
Travel Trends Shaped by Pets
- Changing Plans: About 25% of pet owners reported altering their original travel plans due to their pets.
- Cargo Space Preference: 26% prioritize sufficient cargo space for pet gear.
- Engaging With Pets: Over half (51%) would rather travel with their pets than with other humans.
The Next Generation of Travelers
- Higher Rates of Engagement: 75% of Gen Z and 70% of millennials have included their pets in road trips, compared to 58% of Gen X and 40% of baby boomers.
Conclusion
The survey illustrates the evolving landscape of holiday travel in the U.S., with family pets taking center stage in travel plans. For pet owners, accommodations for their furry friends is now a top priority. Subaru encourages ensuring comfort and safety for pets during travels.
For more details about Subaru’s dedication to pets and community, visit Subaru Loves Pets.
