Cox Automotive Embeds Fullpath’s AI-Powered Customer Data Platform into VinSolutions
ATLANTA, Oct. 8, 2026 — Cox Automotive’s VinSolutions, the industry’s leading CRM for dealerships, has announced a significant upgrade: mutual Fullpath and VinSolutions clients will now benefit from an embedded Customer Data Platform (CDP) with AI insights powered by Fullpath technology.
Key Features of the Integration:
-
Direct Data Access: Sales reps can now access the CDP directly within the VinSolutions CRM, eliminating the need to switch screens or log into separate systems.
-
Enhanced Customer Context: The AI-powered summary from Fullpath appears in customer profiles at critical engagement moments, providing additional insights.
-
Website Activity Tracking: Fullpath website activity will be visible directly in the VinSolutions timeline, giving dealers a comprehensive view of customer interactions.
“This integration transforms the customer profile into a dynamic representation of the shopper’s journey, enhancing visibility for sales teams,” said Don Erwin, Marketing and Communication Director for Mtn View Automotive Group.
Looking Forward: Aharon Horwitz, CEO & Co-Founder of Fullpath, emphasized that this integration is just the beginning; further innovations are on the horizon now that Fullpath is part of the Cox Automotive portfolio.
Rollout Information: The embedded CDP upgrade is being rolled out to all customers with VinSolutions CRM and Fullpath through the end of the year. For more information, clients can reach out to their Fullpath Customer Success Manager.
Media Contact:
- Lisa Aloisio
- Lisa.Aloisio@coxautoinc.com
- 404.725.0651
For more information on the integration, visit Cox Automotive Press Releases.
