Ari Emanuel recently shared how conversations with Elon Musk about artificial intelligence (AI) inspired his venture into the live events industry. Emanuel recalled Musk’s insight that live entertainment is one area that cannot be “disintermediated” by AI. This conversation sparked the foundation for Emanuel’s company, Mari, which focuses on live events and experiences.
He mentioned that their relationship developed from an initial cold call he made to Musk, who shared his early views on AI back in 2007. Emanuel emphasized the growth of Mari, which has acquired significant events like the Miami Open and is expanding into various live entertainment aspects. Moreover, he leads TKO Group Holdings, the parent company of WWE and UFC, further establishing his influence in the entertainment space.
