Diana Roth: Entrepreneurial Spirit in Beauty and Fragrance
Location: Orland Park, Illinois
Business: The Browtique & Chimi
Diana Roth, the founder of The Browtique, has transformed her passion for beauty into a thriving business since 2009. With decades of experience in eyebrow services, Roth uses her expertise to provide tailored beauty solutions.
Innovations in Eyebrow Services
Roth has developed unique techniques, such as a powder brow service, which applies pigment without skin incisions, setting her apart in the beauty industry. Her dedication has fostered a loyal clientele and established a welcoming atmosphere in her shop, often accompanied by her dog, Bishop.
Expansion into Fragrance
Beyond eyebrow services, Roth ventured into the world of niche and indie perfumes with her business Chimi, pronounced “Shimmy.” She emphasizes the emotional and historical significance of fragrance, aiming to offer unique scents that resonate with her customers.
Commitment to Diversity
Roth prioritizes featured products from minority- and women-owned brands, ensuring a diverse selection not typically found in larger retailers. After attending a fragrance conference in Paris, she solidified connections with various perfume makers, enriching the offerings at her store.
Summary
Roth’s business model beautifully intertwines eyebrow services with a curated selection of fragrances, making The Browtique and Chimi a unique destination in Orland Park. Her focus on quality, community, and diversity exemplifies her passion for the beauty industry.
