Cécred Sets Record for Space NK Launch
Published: September 24, 2026
Cécred, the haircare brand founded by Beyoncé Knowles-Carter, has made waves by achieving the largest brand launch in Space NK’s history during its exclusive UK debut.
The launch took place on a Tuesday, and by 1 p.m. on the same day, the brand had already met its full week’s projected sales, surpassing previous launch-day performance records.
Grace Ray, CEO of Cécred, expressed pride in the launch, noting, “The UK has been our largest market outside the US since day one. To mark the biggest launch in Space NK’s history is a true testament to the connection we’ve built with our global community.”
Thousands of consumers flocked to Space NK stores and the online platform to purchase Cécred products, with the Restoring Hair & Edge Drops emerging as the best-seller, followed by the Temple Oud Hair Perfume, the latest addition to the brand’s lineup.
Sophie Wayman, Space NK’s category director for haircare, shared her excitement: “We could not be more thrilled with the performance of Cécred. The demand is truly unprecedented.” Initial sales and searches on launch day indicated robust consumer interest, which is expected to continue.
Cécred initially launched in the U.S. in April 2025, at over 1,400 Ulta Beauty stores and online, marking the biggest exclusive hair brand debut in the retailer’s history.
This launch signifies a significant step for Cécred as it joins over 100 leading beauty brands in Space NK’s expansive network of 90 stores.
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