H. Audrey Boutique Opens Second Location in Franklin
Luxury fashion boutique H. Audrey has launched its second location at McEwen Northside in Franklin, expanding its reach beyond Nashville for the first time.
Founded in 2007 by singer-songwriter Holly Williams, who is also the daughter of Hank Williams Jr. and granddaughter of music legend Hank Williams, H. Audrey specializes in contemporary and luxury clothing and accessories.
In 2024, retail veteran Mitch Johnson, a former Neiman Marcus executive with over 25 years of experience, acquired the boutique. Johnson is focused on maintaining H. Audrey’s Nashville roots while broadening its brand.
The new location caters to an important customer base in Williamson County, as Johnson noted, “Bringing H. Audrey closer to this community felt like a natural next step.” He highlighted that McEwen Northside’s elevated shopping experience perfectly aligns with the boutique’s vision.
McEwen Northside is a 45-acre mixed-use development that offers retail, dining, residential, and office spaces within a walkable environment.
The new boutique spans 1,640 square feet and features a selection of clothing, shoes, handbags, jewelry, and accessories from renowned designers such as Nili Lotan, Zimmermann, Ulla Johnson, and others. Additionally, H. Audrey offers personalized styling services to help clients curate wardrobes that reflect their individual styles.
The Franklin store joins its original Green Hills location, which has been serving customers for nearly 20 years.
