Subaru’s Holiday Travel Insights for Pet Owners
Key Findings from Subaru’s Survey on Holiday Travel
According to a new survey conducted by Talker Research involving 2,000 U.S. drivers and pet owners:
- Travel Preferences: About 73% prefer road trips over flying to accommodate their pets.
- Impact of Pets: 68% report that their pets will influence their travel plans this holiday season, while 45% have turned down trips that didn’t allow pets.
Christina Valente, Subaru’s Love Promise Community Commitment Manager, emphasizes the family connection with pets during the holidays.
Holiday Travel Trends
-
Changing Plans for Pets:
- 27% of pet owners may change holiday plans due to their pets, with some choosing to host instead of travel or skipping gatherings if pets aren’t welcome.
-
Generational Patterns:
- Younger generations (Gen Z and millennials) are more likely to bring pets home for the holidays compared to older Gen X and baby boomers.
-
Planning Ahead:
- Nearly half (45%) begin planning pet-friendly trips at least three weeks in advance.
Comfort and Safety on the Road
When traveling, pet owners prioritize comfort:
- Travel Companions: 51% prefer traveling with pets over humans.
- Vehicle Features: Essential features include space for pets (32%) and visibility (29%), followed by easy-to-clean interiors (27%).
Trevor Maki, Subaru’s National Product Training Manager, underscores the importance of safe and comfortable travel for pets.
Next Generation of Pet Travelers
Younger generations are more inclined to incorporate pets into travel plans:
- Frequent Travelers: 75% of Gen Z and 70% of millennials have traveled with pets recently.
- Pet-Centric Plans: 42% of younger pet owners actively plan trips with their pets in mind.
Community Initiatives
Subaru supports pets and pet owners through initiatives like National Make A Dog’s Day and has been committed to helping shelter animals find homes.
About the Subaru Study
The survey, conducted by Talker Research, focused on adults aged 18+ who are drivers and pet owners.
Company Mission
Subaru of America, Inc. remains dedicated to community support and sustainability, reinforced by their commitment through the Subaru Love Promise®.
For more information about Subaru’s pet initiatives, please visit Subaru Loves Pets and follow their social media channels.
