St. Croix Automotive, based in New Richmond, broke ground on a new Hudson location, slated to open in spring 2027. This will be the company’s fourth site, joining existing locations in New Richmond, Somerset, and a new shop opening in Stillwater on September 28.
Pete Bidne, the COO, emphasized the company’s commitment to the community, while CMO Julie Behr highlighted the importance of trust and transparency in their services. The Hudson location will feature 22 vehicle bays, the largest of their facilities, built by Derrick Building Solutions, who also constructed the New Richmond site.
Construction supervisor Geoff Phillipps noted the team’s readiness to handle Wisconsin’s seasonal challenges as they progress toward the grand opening. For updates, follow their Facebook page at facebook.com/StCroixAuto/.
