Nearly Half of Pet Owners Prioritize Their Pets While Traveling
According to new research from Talker Research, 45% of American pet owners have turned down travel opportunities that don’t accommodate their furry friends. The survey of 2,000 pet owners revealed that 73% prefer road trips over flying to include their pets.
Key Findings
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Preference for Pets:
- Traveling with Pets: 51% of respondents believe it’s better to travel with their pets than with humans.
- Planning Ahead: 45% begin planning their pet-friendly trips at least three weeks in advance, especially ahead of long weekends.
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Generational Trends:
- Among millennials, 70% have traveled with pets in the last five years, and 75% of Gen Z have done the same, compared to 58% of Gen X and 40% of baby boomers.
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Emotional Connection:
- About 47% of pet owners feel guilty leaving their pets behind when traveling.
- Another 47% worry about their pets’ wellbeing while they are away, with 27% finding it hard to fully enjoy their trip.
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Limited Travel Length:
- 70% indicated that leaving their pets impacts the duration of their trips.
- 31% limit their trips to one or two days.
Christina Valente from Subaru emphasizes the importance of pets as part of the family and the company’s commitment to supporting pet-friendly initiatives.
Reasons for Bringing Pets on Trips
- Peace of Mind: 51% prefer having their pets with them for reassurance.
- Shared Experiences: 43% enjoy seeing their pets experience new environments, while 39% appreciate the bonding time.
Challenges Faced by Pet Owners
Despite the affection for their pets, many face hurdles, including:
- Finding Pet-Friendly Accommodations: 41% find this to be the biggest challenge.
- Managing Pets’ Needs: 36% plan stops based on their pets’ requirements.
- Car Anxiety: 28% deal with pet anxiety during travel.
Trevor Maki from Subaru advises that a successful pet-friendly road trip begins even before setting off, ensuring your vehicle is spacious and comfortable for both pets and owners.
Research Methodology
This survey was commissioned by Subaru and conducted by Talker Research from July 13 to July 17, 2026, involving 2,000 adults who own pets and can access the internet.
For a complete view of the methodology, visit the Talker Research Process and Methodology page.
