A Place Where Celebrity Brands Are Born
BELVIDERE, Ill., Oct. 7, 2026 /PRNewswire/ — Bella Rio Consulting, Inc. (D.B.A. “ROCK’N Vodka” or the “Company”), in partnership with Kennay Farms Distilling, is showcasing a unique framework for developing celebrity spirits brands. This initiative bridges the gap between farming, spirits production, branding, and market access, creating investment opportunities for potential celebrity partners.
The partnership aims to provide a coordinated effort at every stage of brand development—from ingredient sourcing to consumer engagement. The aim is to ensure that celebrities, athletes, and entertainers receive holistic support in crafting their spirit brands.
Spirits Portfolio
The Company’s current offerings include:
- ROCK’N Vodka
- Bella Rio Bourbon
- Limited Bella Rio Washington Recipe Rye Whiskey (associated with Cheap Trick guitarist and co-owner Rick Nielsen)
These products exemplify the connection between spirits production and engaging storytelling, enhancing consumer experiences.
From the Farm to the Glass
Capabilities Provided:
From Kennay Farms:
- Farming and ingredient sourcing: Utilizing grains from their own farms.
- Master distiller expertise: Support in formulation and quality control.
- Laboratory and distillery resources: Facilities for testing and refining spirits.
- Production infrastructure: Streamlining the development process.
- Ageing inventory: Over 3,000 barrels for whiskey maturation.
- Diverse spirits production: Range from vodka to whiskey and beyond.
From Bella Rio:
- Marketing and branding support: Focus on storytelling and promotional strategies.
- Design development: Packaging and label identity creation.
- Digital ordering technology: A system for seamless sales processes.
- Brand ambassador engagement: Direct consumer interactions.
- E-commerce support: To facilitate online sales.
Joint Efforts:
- Compliance coordination: Managing regulatory requirements.
- Distributor relations: Connectivity for market introductions.
- Consumer events: Opportunities for direct engagement between celebrities and fans.
Authentic Brand Stories
The agricultural foundation strengthens the brand narratives, as the process starts from the grains grown on Kennay Farms. After distillation, spent grains are returned to the farms for livestock feed, creating a sustainable, interconnected story.
Future Celebrity Partnerships
Bella Rio Consulting is exploring more celebrity collaborations, with discussions underway with two prospective partners. Potential partnerships will depend on successful due diligence and agreements.
Upcoming Events
ROCK’N Vodka and Bella Rio Bourbon will be featured at Total Wine & More’s 300th store milestone on October 23, 2026, in Lansing, Michigan. This event will serve as a significant platform for engagement and potential broader placements with the retailer.
Investment Opportunities
Bella Rio Consulting invites investors to participate in their Regulation Crowdfunding initiative as they expand their portfolio and enhance farm-to-glass production capabilities. Interested parties can learn more and review the offering terms at invest.rocknvodkas.com.
About the Companies
Bella Rio Consulting, Inc. partners with Kennay Farms Distilling to develop and market spirits brands such as ROCK’N Vodka and Bella Rio Bourbon. This joint venture leverages agricultural roots with production capabilities, showcasing new brand concepts in their historic 1926 theatre building.
Forward-Looking Statements
This release contains forward-looking statements regarding brand development and market growth, which are subject to risks and uncertainties. Actual outcomes may vary significantly. Prospective investors should be aware of the risks involved in equity crowdfunding.
SOURCE ROCK’N Vodka
