Assured Automotive Helmet Branding and LiUNA Jersey Patch for Hamilton Hammers
Date: October 7, 2026
The Hamilton Hammers have officially announced Assured Automotive and LiUNA as founding partners for the club’s inaugural season. Assured Automotive will take on the role of the Official and Exclusive Automotive Repair Partner, while LiUNA becomes the Official Labour Union Partner.
Nicole Demers, Head of Business Operations for the Hammers, expressed pride in welcoming both partners: “Their support signifies the community’s unity behind the Hammers. We are eager to deepen these partnerships throughout our inaugural season.”
Assured Automotive is a prominent Canadian collision repair company and will feature its logo on all player helmets. They will also participate in recognizing a local hero at every home game.
David Raposo, Vice President of Assured Automotive, stated: “Supporting our communities is integral to our values. We’re enthusiastic about the Hammers’ first season and look forward to celebrating local heroes.”
LiUNA, with strong ties to the workforce in Hamilton, will have its logo showcased on both blue and white jerseys. Joe Mancinelli, International Vice President of LiUNA, highlighted their commitment to the community: “We are excited to support the Hammers and contribute to this enriching chapter for Hamilton.”
These partnerships reflect both organizations’ commitment to the Hamilton community as the Hammers prepare for their inaugural season.
Tickets and Merchandise
- Single-game tickets for all home games are now available, including the Home Opener Weekend on October 9 and 11.
- Various ticket packages including Season Ticket Memberships, Half-Season Packages, and Flex-12 and Flex-20 Packages are also for sale on HamiltonHammers.com.
Fans can shop for the Made in Hamilton merchandise collection at Shop.HamiltonHammers.com and pre-order official Hamilton Hammers jerseys.
For more updates, subscribe to the Hamilton Hammers newsletter at HamiltonHammers.com/Newsletter.
