Milwaukee Brewers’ Commercial Strategies Driving Performance On and Off the Field

The Milwaukee Brewers have seen significant success in areas like attendance, viewership, and local media revenue, attributed in part to strong business operations leadership. President of Business Operations Rick Schlesinger and COO Marti Wronski lead a dedicated team focused on enhancing both the team’s competitiveness and fan experience, which aligns with owner Mark Attanasio’s vision. The Brewers’ average attendance currently ranks 10th in MLB, with a notable rise in local media revenue, moving from last to the top 20. Succession plans are notably in place as Schlesinger is set to retire in 2027, with Wronski poised to succeed him.