FCM Meetings & Events (FCM M&E) has launched a new brand campaign named “Be Moved,” aimed at helping businesses utilize meetings and events to enhance engagement. This initiative emphasizes creating experiences that not only capture attention but also foster genuine connections and lasting emotional impacts.
According to FCM M&E’s 2026 Global Trends Report, employee engagement is a primary focus for 74.3% of professionals when organizing meetings and events. Additionally, 76.5% prioritize attendee experience during the planning process, highlighting the need for meaningful interactions.
Gabriella Antoniotti, business leader for the Americas, noted the company’s commitment to enhancing the strategic side of meetings and events, including investment in creative production to elevate the overall experience. The campaign features a new hero video, showcasing FCM M&E’s approach to creating impactful experiences and is set to broaden its reach across various digital and social platforms.
Antoniotti emphasized that every aspect of an event, from grand ideas to minute details, shapes attendee engagement and emotional connection, reinforcing their commitment to generating meaningful experiences.
