The Expedition Mindset Is the Future of Luxury Travel
Natalya Leahy
CEO, Lindblad Expeditions Holdings
Moderated by Jeremy Kressmann, Vice President, Skift Studio
Sponsored by Lindblad Expeditions Holdings
THE VERDICT
Lindblad’s consumer research indicates that what drives travelers to book an expedition transcends traditional luxury indicators. According to Leahy, the top three factors influencing purchase intent among surveyed guests were:
- Destination
- Expedition activities
- Company reputation
Surprisingly, elements like culinary experiences, pricing, and suite amenities did not appear among the top three. This highlights that while such factors are still important, travelers increasingly regard them as standard expectations. The true opportunity for premium travel brands lies in offering guests unique experiences and destinations that are hard to replicate.
