Opel showcased its commitment to integrating AI into both its products and branding at the Big Bang AI Festival 2026 in Berlin, where it attracted approximately 11,500 visitors. As a premium partner, Opel was honored with the ‘Made in Europe – Award for Excellence’ in the Automotive category.
Key Highlights:
- AI in Marketing: Rebecca Reinermann, Vice President of Marketing, discussed how AI facilitates scalable content production aligned with Opel’s branding standards, notably through collaboration with Unreal Engine.
- AI in Vehicles: Sabrina Reif, AI Leader at Stellantis, highlighted the evolution of AI towards deeper vehicle integration, emphasizing a transition from traditional transport to interconnected digital experiences.
Vehicles on Display:
- Grandland Electric AWD: Features a consumption rate of 18.1 kW/h per 100 km (WLTP) with zero CO₂ emissions.
- Astra Sports Tourer Electric: Consumption rated between 15.6 and 15.8 kW/h per 100 km, also featuring ChatGPT integration for enhanced in-vehicle digital functionality.
- Corsa GSE Vision Gran Turismo: Marked as Opel’s first ‘phygital’ concept car, blending physical and digital design with 588 kW (800 hp). Attendees could interact with it via a Gran Turismo 7 simulator.
Opel’s presence underscored a growing trend among European automakers to harness AI for enhancing brand identity and vehicle functionality.
