Alfa Romeo is preparing to unveil a new concept car at the 2026 Paris Motor Show, which it describes as a representation of the brand’s future creative direction. The reveal will take place on October 12 at 10:55 CEST in Hall 4 at the Paris Expo Porte de Versailles, with the car displayed to the public until October 18.
The concept car draws inspiration from three key themes: Italian sartorial craftsmanship, a relentless focus on sportiness and driving pleasure, and the iconic color red, which symbolizes the brand’s heritage. Alfa Romeo emphasizes the vehicle as a convergence of design, performance, and passion, particularly aimed at its enthusiast community known as ‘Alfisti.’
While the company has not released specific technical details, powertrain information, or a timeline for production, it underscores the concept as an illustration of its strategic vision within the Stellantis family of brands. This initiative aligns with Alfa Romeo’s commitment to fostering a deeper connection between driver and machine, encapsulated by its historic Biscione serpent badge.
For more information, you can visit Stellantis.
