Freelander is launching its brand in the UAE, choosing established luxury distributors Al Tayer Motors and Premier Motors to handle its entry. This strategy reflects a premium-first approach, with a global launch set for September 29 in Abu Dhabi.
Regional Coverage:
- Al Tayer Motors: Responsible for Dubai and the Northern Emirates.
- Premier Motors: Covers Abu Dhabi.
Together, they will operate 32 sales and service facilities, including three flagship showrooms in both cities.
Brand Background:
- Freelander: Co-developed by Chery and Jaguar Land Rover.
- Debut Model: Freelander 8.
Statements:
- Lucia Mao (CEO, Freelander International): Views the distributor partnerships as a key milestone in their strategy.
- Saeed Humaid Al Tayer: Emphasizes local market knowledge and commitment to enhancing mobility solutions in the UAE.
For additional details, visit GlobeNewswire.
