Local businesses thrive during Texas A&M football season.

Local businesses in College Station, Texas, are preparing for the upcoming Texas A&M football season, which they view as a critical time for revenue. Boutique owner Jackie Doss emphasized that game days significantly boost foot traffic, often making her store ten times busier. The LaSalle Hotel also reported increased business across various departments during game weekends, affecting their finances for months. Overall, the excitement of home games positively impacts the local economy, benefiting hotels, restaurants, and retail shops alike.