Summary of PRIMA’s Hospitality Booking Platform
PRIMA is a Miami-based hospitality booking platform that aims to revolutionize the way recommendations are monetized in the restaurant and hospitality industry. Founded by Alex Zhardanovsky, the platform connects restaurants with concierges and others who can drive customer spending through referrals. This approach rewards individuals for their recommendations, contrasting the traditional model where such influencers typically receive little more than gratitude.
Key Details:
- Funding: PRIMA secured a $5 million seed round to expand its network.
- Model: Similar to Zhardanovsky’s previous venture, AzoogleAds, which compensated publishers based on user actions, PRIMA introduces a performance-based payment system for real-world recommendations.
- City Launch: Miami is a prime launch location due to its vibrant nightlife and the importance of personal connections in securing reservations.
- Expansion Plans: Currently active in cities like New York and Ibiza, PRIMA plans to enter Chicago and Madrid next.
The platform seeks to fill the gap in hospitality marketing by acknowledging and rewarding influencers who drive actual business.
