Regit Partners with City AM for Automotive Content
September 3, 2026, 7:00 AM
Updated: September 2, 2026, 10:30 AM
Regit will produce City AM’s motoring content and integrate digital features.
Digital garage platform Regit has formed a partnership with City AM to manage the publication’s motoring content and integrate digital ownership features. This collaboration is aimed at connecting automotive brands with City AM’s affluent audience, which boasts 2.5 million monthly readers—65% of whom are in senior executive positions.
Key Features of the Partnership
-
Vehicle Valuation Services: The integration will offer readers valuation services, emissions checks, vehicle taxation, and roadworthiness testing.
-
Advertising Opportunities: Commercial partners can reach readers through display advertising, promotional articles, print media, and targeted email campaigns.
-
Driver Base: Regit has a growing base of over 4 million drivers and adds approximately 50,000 users each month. The platform tracks over 300 unique data points for each vehicle, enabling precise targeting of potential buyers.
-
Exclusive Market Access: This partnership provides vehicle manufacturers with unique access to launch new models and target prospective buyers transitioning from different vehicle types.
Insights from Leadership
-
Chris Ashton-Green, CEO of Regit: Emphasized the importance of connecting with an audience that has significant purchasing power, stating, “This partnership puts our partners’ campaigns in front of an audience with real purchasing power.”
-
Rupert Hargreaves, COO of City AM: Expressed excitement about integrating Regit’s digital tools, which will enhance their motoring coverage and provide added value to both readers and partners.
For more details on automotive trends, check out:
