Partnership Announcement: Reynolds and Reynolds Teams Up with RockED
DAYTON, Ohio and FORT LAUDERDALE, Florida – September 1, 2026 – Reynolds and Reynolds has announced a new partnership with RockED, a leading people development platform in the automotive industry. This collaboration aims to enhance dealership personnel training through structured learning journeys and certifications, ensuring teams stay current in the rapidly evolving automotive retail landscape.
Matthias Stoever and Chris Walsh discussing their partnership.
“Reynolds continues to invest heavily in our customers’ success. From our award-winning Technical Assistance Center to our dedicated Performance Managers, we aim to help our clients maximize their potential,” stated Chris Walsh, president and acting CEO of Reynolds. “By partnering with RockED, we expand our training offerings to further ensure dealership success.”
Matthias Stoever, co-founder and CEO of RockED, echoed this sentiment: “Dealerships have valuable tools, but not every employee has fully mastered them. Our short micro-training videos have proven effective in improving product adoption and generating significant ROI.”
Training through RockED’s mobile app will focus on best practices for tools like AutoVision and FOCUS, ultimately increasing utilization and profitability. “We believe that utilization drives the most lucrative outcomes,” remarked Walsh.
Launch of Training Modules:
The training modules will be available in October. For additional information on accessing RockED’s training, visit rocked.us.
About RockED
RockED is a premier development platform for the automotive industry, dedicated to supporting the entire employee lifecycle, from pre-hire to career transitions. Using microlearning and gamified content, RockED tackles key business challenges in the automotive workforce. Learn more at rocked.us.
About Reynolds
Reynolds and Reynolds is a leading technology provider for automotive dealerships, recognized for its innovative solutions and award-winning support. The company continues to advance AI and robotics to enhance dealership operations and consumer engagement. For more details, visit reyrey.com.
