Lufthansa has launched a playful Travel Etiquette Collection, featuring seven clothing items adorned with humorous slogans like “Middle seat gets the armrests” and “Recline responsibly.” This initiative, in collaboration with Serviceplan, aims to open discussions about the often unspoken rules of air travel.
In aviation, while many regulations are clear, etiquette can be ambiguous. The collection addresses common travel dilemmas such as armrest rights and whether to clap upon landing. Each piece encourages travelers to engage in conversations about proper behavior aboard flights.
Lufthansa emphasizes that the collection isn’t meant to be taken too seriously but is designed to lighten the mood and foster dialogue about what constitutes acceptable airline behavior.
Accompanying the clothing line is a light-hearted travel etiquette guide curated by etiquette expert Clemens Hoyos, which humorously discusses each slogan. An example includes a thorough look at the armrest debate, designating armrest ownership to the middle seat passenger, emphasizing fairness in seating arrangements.
Interestingly, the items aren’t available for direct purchase. Instead, they’re being shared with selected influencers and promoted via social media, leaving travelers eager for a chance to own a piece of the collection.
