UK wellness drinks brand Vybey has launched Collagen + Energy, a new entrant in the functional soft drinks market. This lightly carbonated beverage combines energy, hydration, cognitive support, and beauty benefits into one refreshing drink.
Available in Mixed Berry and Lemon & Lime flavors, the drinks pack in 8g of collagen protein, 75mg of natural caffeine, Lion’s Mane mushroom extract, L-theanine, magnesium, and electrolytes.
The product launch addresses the growing consumer preference for multifunctional beverages that support busy lifestyles without the heaviness of traditional protein drinks or the excessive sugar found in many mainstream energy options.
According to Vybey, the new offering aims to merge several rapidly growing functional categories, including energy, cognitive support, hydration, and collagen supplementation.
“Despite the positive energy surrounding better-for-you drinks, the market remains fragmented, with many products focusing on a single primary benefit,” the company noted in its launch announcement.
Vybey intends for its product to suit multiple daily consumption occasions, including desk work, gym prep, recovery, afternoon energy boosts, and social situations.
Unlike conventional protein sodas, the company describes this beverage as a “light carbonated proposition” that emphasizes drinkability and convenience along with its functional benefits.
Manufactured in the UK, these drinks target consumers looking for alternatives to traditional energy beverages, coffee, and meal-replacement drinks.
Key Takeaways
- Vybey has launched Collagen + Energy, a multifunctional soft drink.
- Available flavors include Mixed Berry and Lemon & Lime.
- Each drink contains 8g of collagen protein and 75mg of natural caffeine.
- Designed for various daily occasions, from work to social events.
- Emphasizes drinkability and convenience over traditional protein sodas.
FAQ
What are the main ingredients in Collagen + Energy?
The drink contains collagen protein, natural caffeine, Lion’s Mane mushroom extract, L-theanine, magnesium, and electrolytes.
What flavors are available?
Collagen + Energy is available in Mixed Berry and Lemon & Lime.
Who is the target audience for this drink?
The drink targets consumers seeking functional alternatives to traditional energy drinks and coffee.
Is it carbonated?
Yes, Collagen + Energy is lightly carbonated for a refreshing taste.
In summary, Vybey’s Collagen + Energy aims to meet the growing demand for versatile health-focused beverages. With its unique combination of ingredients, it looks to support both active lifestyles and overall well-being.
