Mahou San Miguel has introduced Yuzz, a new soft drink claiming to support healthy skin.
This innovative beverage is designed not just for refreshment, but also to provide functional benefits that enhance skincare routines.
The Spanish drinks company is promoting Yuzz as a soft drink with “functional attributes that contribute to skin care.”
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Yuzz includes GreenIuronic, which Mahou San Miguel describes as “a new generation of natural, non-animal-derived hyaluronic acid,” developed in collaboration with Vivatis Pharma.
Additionally, the beverage contains Vitamin C, known for its role in normal collagen formation, essential for maintaining healthy skin while offering protection against oxidative stress.
The launch of Yuzz signifies Mahou San Miguel’s entry into the “functional soft drinks” market, as the company recognizes a growing consumer preference for beverages that enhance wellbeing, hydration, and offer functional benefits.
“Consumers are increasingly prioritizing well-being, hydration, and functional benefits,” noted a representative from Mahou San Miguel.
The representative also highlighted that “the functional beverage segment is one of the fastest-growing categories,” reporting an estimated annual growth of around 6.8% to 7%.
In Spain, Yuzz can be purchased through Amazon, Glovo, Mahou San Miguel’s online store, and various online pharmacies.
On their e-commerce website, individual cans retail for €1.65 ($1.92), while a pack of 12 is available for €19.80. The brand is set to start physical distribution next month.
Mahou San Miguel, in partnership with influencer María Pombo, announced that Yuzz is being produced at their facility in Alovera, which will transition to a plant in Córdoba starting in July.
According to Miguel Ángel Cabrero, the innovation hub director at Mahou San Miguel, “With Yuzz, we are expanding our presence into new consumption occasions associated with personal care and moving forward with our beverage diversification strategy.”
Currently, Mahou San Miguel offers a range of products including mineral waters, energy drinks, coffee, and wine-based beverages.
In January, the company launched a non-alcoholic malt beverage named Vamos by Mahou in the Middle East, initially debuting in Egypt. This range includes four flavorful variants: classic toasted malt, pineapple with caramel, apple with cinnamon, and peach with vanilla.
The company, already producing non-alcoholic beers under the Mahou and Alhambra brands in Spain, introduced its first non-alcoholic offering for the US market under the Founders Brewing brand earlier this year.
Key Takeaways
- Yuzz is Mahou San Miguel’s new soft drink aimed at enhancing skin health.
- The drink features GreenIuronic, a non-animal-derived hyaluronic acid.
- Vitamin C in Yuzz supports normal collagen formation and skin protection.
- The functional beverage segment is experiencing significant growth, estimated at 6.8–7% annually.
- Yuzz is available online in Spain, with physical distribution starting soon.
- The drink was developed in collaboration with influencer María Pombo.
FAQ
What is Yuzz?
Yuzz is a new soft drink from Mahou San Miguel that claims to support skin health.
What are the main ingredients in Yuzz?
Yuzz contains GreenIuronic and Vitamin C, which are linked to skin care benefits.
Where can I buy Yuzz?
Yuzz is available for purchase online in Spain through platforms like Amazon and Glovo.
When will Yuzz be available in physical stores?
Physical distribution of Yuzz is set to begin next month.
Who collaborated in the development of Yuzz?
The drink was developed in partnership with influencer María Pombo.
