In this edition of Supplement Shorts, we explore the latest trends in the supplement industry, including the intriguing concept of bundling consumer demands into a single offering. With advancements in the science behind branded ingredients and a surge in new products aimed at gut health and cellular support, there’s a lot to discuss!
Emerging Supplement Trend: Bundling Need States
Kylie Jenner is making waves in the dietary supplement sector, following in her sister’s footsteps with her latest product launch. Her vodka soda brand, Sprinter, has introduced k2o, a line of dietary supplement stick packs featuring unique and bold flavors.
However, it’s not just about the flavors; the product cleverly combines two popular consumer needs—hydration and beauty from within. Its formulation includes essential electrolytes, hyaluronic acid, and collagen peptides marketed as Verisol, produced by Gelita.
In clinical trials, participants who consumed 2.5 grams of bovine-derived bioactive collagen peptides reported fewer wrinkles and improved skin elasticity and hydration compared to those on placebo. Verisol has also shown additional benefits for hair and nails.
“Electrolytes provide immediate hydration support, while collagen works gradually to enhance skin quality,” explained Jay Hunter, CEO of k2o by Sprinter. “The synergy of these components offers a more holistic solution that seamlessly fits into daily routines, eliminating the need for multiple products.”
This product aligns with an emerging trend of combining multiple needs into a single formulation, much like another recent launch featured in Supplement Shorts that incorporated collagen for cognitive and joint health, along with beauty benefits. Hunter observed that while many brands focus separately on hydration or beauty, few harness the potential of both.
“We began with a focus on where consumer demand is highest, particularly at the intersection of hydration and beauty,” Hunter commented.
“Consumers are already familiar with hydration powders, and interest in ingestible beauty is expanding. Combining these in an easy-to-use format seemed like the ideal entry for the brand.”
Clinical Currents and Science News
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Research indicates that prebiotics can play a pivotal role in immune health, not only in the gut but also in the upper respiratory tract. A clinical trial promoting a prebiotic derived from carrot pomace (marketed as Benicaros by NutriLeads) highlighted its potential to influence the genes responsible for the repair of nasal epithelial cells.
“This study enhances our understanding of how Benicaros operates at a cellular level,” stated Sue McKay, Ph.D., nutrition and health manager at NutriLeads.
“By bolstering the body’s initial response to viral threats and aiding in the recovery of the airway barrier, Benicaros ensures the integrity of one of our key defense mechanisms.”
Additionally, BeniCaros was recently awarded the Açaí de Ouro Prize for “Isolated Functional & Healthy Ingredient” at the Nutri Ingredients Summit in Brazil.
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Palmitoylethanolamide (PEA) is proving to be effective beyond human applications. A study published in Frontiers in Veterinary Science revealed that the Levagen+ brand of PEA, marketed by Saanroo, alleviates joint pain in both dogs and cats.
“This is a landmark study concerning Levagen+, indicating that the underlying science is relevant to veterinary health, opening new opportunities in companion animal well-being,” stated John Quilter, CEO of Saanroo.
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Recently, ingredient provider OmniActive conducted a new clinical trial on CapsiMax demonstrating its benefits in exercise performance. Participants taking 100 mg of Capsicum annuum extract reported improvements in strength, endurance, and increased levels of glucagon-like peptide-1 (GLP-1).
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Meanwhile, while resveratrol is often recognized for its beauty-enhancing properties and potential longevity benefits, a new review in Nutrition Journal highlights the antioxidant’s role in weight management. The review analyzed 45 systematic studies and concluded that “high certainty of evidence suggested that resveratrol supplementation could lead to reduced waist circumference, lower blood pressure in individuals with type 2 diabetes, and decreased total cholesterol among overweight adults.”
Designs for Health’s new probiotic supplement contains five probiotic strains to support the gut microbiome. Photo Credit: Designs for Health
Dietary Supplement Finished Product News
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The supplement brand Designs for Health has launched an innovative probiotic that combines five commensal strains to bolster the gut microbiome. This product marks the first probiotic ever to feature Faecalibacterium prausnitzii and Roseburia intestinalis, sourced from a single “exceptionally healthy” human donor, according to a press release.
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Gummy manufacturer TopGum Industries has introduced a range of scientifically formulated gummy supplements aimed at supporting women throughout various life stages. Ingredients in these formulations include shatavari (marketed as SRI-81 by Ixoreal Biomed), chaste tree berry, ginger, and cranberry extracts.
“Each formulation in this line has been carefully curated to assist women at every pivotal stage of their lives, demonstrating a thoughtful and science-based approach to wellness,” remarked Jennifer Toomey, head of new product development for TopGum USA.
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GNC announced the introduction of two innovative supplements aimed at enhancing cellular health, capitalizing on the growing trend of NAD+ ingredients. MitoQ Pure contains mitoquinol mesylate, while the MitoQ NAD+ Dual Action product also features nicotinamide riboside chloride, resveratrol, and pyrroloquinoline quinone (PQQ).
“The future of wellness is being shaped by longevity and healthy aging, and consumers seek trustworthy solutions,” stated Mark Butera, SVP of merchandising for GNC.
GNC’s new MitoQ supplements feature ingredients to support cellular health. Photo Credit: GNC
Company and Organization Updates
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NutriScience Publishers, a technical book publisher founded by the late Muhammed Majeed of Sabinsa, has released a new book entitled Amla: Super Fruit with Superior Science. This volume delves into the Ayurvedic history of the fruit and offers expert opinions on its health benefits. Amla is recognized for being rich in polyphenols and vitamin C, valued for its anti-inflammatory and antioxidant properties.
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The supplement brand Designs for Health has received a favorable U.S. District Court ruling, affirming that its coenzyme Q10 supplements do not infringe on a competitive patent. “We appreciate the Court’s decision, which reinforces our commitment to a science-led approach and the integrity of our formulations,” said CEO Chris Tedesco.
Have you recently launched innovative products or conducted significant clinical research? If so, we want to hear from you! Contact Devon at [email protected].
