Zynga Introduces Zynga Ads+
Zynga has launched Zynga Ads+, an innovative advertising platform designed to help brands and agencies navigate the mobile gaming landscape. Here’s what you need to know:
- Expanded Portfolio: Zynga Ads+ will include 100 leading casual mobile games, significantly bolstering Zynga’s advertising capabilities.
- Broad Reach: This initiative increases the company’s combined reach to over 100 million monthly consumers.
- Game Path Optimization: Zynga employs its Game Path Optimization strategy, which aims to create high-quality, brand-safe gaming environments that prioritize user attention and engagement.
Highlights
- Nearly 500,000 games are available on the US App Store, but only 25% of these achieve a user rating of 4.5 or higher. This makes it tough for advertisers to find quality environments for their brands.
- With Zynga Ads+, advertisers can access high-attention mobile gaming spaces, simplifying their search for effective advertising venues.
Upcoming Details
Zynga plans to unveil further information about Zynga Ads+ during the IAB Brand Academy on October 21st.
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