The Hyper Energy Bar has become a beloved staple on the University of Iowa campus, with vibrant drinks drawing in students multiple times a week. Fourth-year social work major Jaime Adams visits frequently, appreciating the variety and quality of the drinks.
Founded in 2021, Hyper Energy Bar started in Waukee, Iowa, and has since expanded to 22 locations across the Midwest, offering a range of Hyper-Infused energy drinks, coffees, and snacks. Customers can mix flavors, choose sugar-free options, and modify caffeine levels, leading to over 100 customizable drinks.
Popular choices include the Triple Threat and Pink Power, featuring combinations like blue raspberry and watermelon. The Iowa City location has seen a surge in customers, especially at the beginning of the school year and during weekends with events like football games.
Energistas at the bar, such as Erynn Couchman, note that social media promotions boost specific drink popularity, particularly seasonal options tied to football themes. As students seek extra caffeine, Hyper Energy Bar continues to thrive, its colorful drinks becoming a daily sight on campus.
