Duracell Opens New $56 Million Global Innovation Center in Atlanta
Investment Overview:
Duracell, a leading name in battery manufacturing, has inaugurated its new Global Innovation Center for Research and Development in Atlanta, Georgia. The state-of-the-art facility, spanning 83,000 square feet, represents a $56 million investment and aims to create 120 jobs. This center is positioned as a crucial part of Duracell’s global battery innovation network.
Ceremonial Opening:
The ribbon-cutting ceremony took place at Science Square Labs, attended by notable representatives from the State of Georgia, the City of Atlanta, and Georgia Tech, highlighting a collaborative vision for regional economic growth and technological advancement.
Leadership Insights:
Roberto Mendez, CEO of Duracell, emphasized the long-standing presence of the company in Georgia and the strategic importance of expanding into the Science Square area. He acknowledged the innovation ecosystem as essential for driving the company’s research and development efforts. Liben Hailu, Chief Technology Officer at Duracell, also pointed out the advantage of nearby academic institutions in recruiting diverse talent for future initiatives.
Facility Features:
Located next to Georgia Tech, the new center is designed to unite interdisciplinary teams to foster innovation from concept to market. It serves as a bridge between Duracell’s LaGrange manufacturing site and Fairburn distribution center, creating a cohesive network for battery production and distribution.
Development Partners:
The facility was developed by Trammell Crow Company in collaboration with Georgia Advanced Technology Ventures. The intricate design and construction were managed by a specialized team, ensuring the facility meets the technical demands necessary for advanced research.
Duracell Background:
Established in the 1920s, Duracell has evolved into a market leader, known globally for its battery products that support a wide range of devices, ensuring connectivity and convenience in everyday life.
About Science Square:
Science Square is envisioned as a dynamic innovation district near Georgia Tech, planned to encompass extensive lab and office space, residential units, and retail areas.
For more information on Duracell, visit www.duracell.com.
For media inquiries: duracellmedia@citizenrelations.com
Read the full press release on Business Wire.
