Mopar Launches “Mopar Knows” Integrated Marketing Campaign
Location: Auburn Hills, Mich.
Date: October 5, 2026
Mopar has unveiled its new “Mopar Knows” marketing campaign, featuring a cast of service experts dubbed “Mo Technicians.” This campaign aims to highlight Mopar’s extensive automotive expertise through humor and authenticity.
Key Elements of the Campaign:
- Media Strategy: A targeted mix of digital and broadcast placements designed to engage automotive enthusiasts and service-oriented consumers.
- Expertise Highlight: Focuses on Mopar’s nearly 90 years of experience in vehicle maintenance, repair, and customization.
Campaign Highlights:
- Video Series: Includes a 60-second trailer along with eight unique short video taglines:
- Meet the Mos
- Pop Quiz
- Tire Expertise
- Oil At Its Finest
- Picture Perfect Accessories
- Welcome to the Club
- Nothing Crazy
- Collision Cleared Up
Statement from Management:
Darren Bradshaw, Senior VP of Parts and Services at Stellantis North America, noted, “Whether it’s routine maintenance, vehicle repairs, performance upgrades, or authentic accessories, Mopar delivers the expertise and confidence our customers expect.”
Access Campaign Content:
To view campaign content, visit the playlist on YouTube.
About Mopar:
Mopar, a combination of the words “MOtor” and “PARts,” has been synonymous with genuine parts and customer care since 1937 and celebrates its 90th anniversary in 2027.
For additional details, visit the Stellantis Media or the official Mopar website.
