The Washington Commanders are set to “host” the Indianapolis Colts in London at the Tottenham Hotspur Stadium this Sunday, replacing a regular home game in Maryland. This change alters the economic dynamics for the Commanders, as the NFL manages the ticket revenue differently during international games, providing a fixed payment instead of the traditional ticket sales income.
Commanders owner Josh Harris humorously noted that the financial consequences aren’t favorable, but emphasized the importance of participating in the NFL’s international mission to expand its fanbase. Team president Mark Clouse supported this view, labeling it as an investment in the team’s future and the league’s growth.
The NFL’s global outreach has been expanding, with a record nine international games scheduled this year. These games not only introduce the league to new viewers but also create new broadcasting opportunities in the U.S. Despite the economic challenges, international games offer franchises a chance to engage with U.S. fans in new ways and attract international followers.
Although the Commanders may not maximize revenue from ticket sales, they experienced a surge in merchandise sales during their trip. NFL teams generally retain about 66% of ticket sales from home games, while the remaining income from concessions and merchandise usually benefits the home team—something reduced in international matches.
Harris highlighted the lack of choice in which teams are selected for international games, expressing that franchises must focus on crafting an enjoyable experience for fans. The lone exception in the league is the Jacksonville Jaguars, who have a special agreement to play two home games in London annually.
