MWC27 Barcelona to Spotlight Automotive, Health, and Aviation
By Sofiah Nichole Salivio, News Editor
GSMA has announced that MWC27 Barcelona will take place at the Fira Gran Via this year, introducing three new dedicated technology spaces focused on automotive, health, and aviation. This annual gathering is poised to connect companies in the fields of connectivity, cloud computing, artificial intelligence, and data infrastructure.
What to Expect
New exhibitors such as AWS, ElevenLabs, and HP are set to join the event, while established companies like Agibot, KDDI, Nokia, and Unitree will return with larger booths. Each sector space will demonstrate how connectivity can be leveraged in these industries, showcasing both established applications and emerging technologies.
Returning Features
Notable returning elements include New Frontiers in Hall 6, which will feature exhibits on AI, robotics, and satellite connectivity. Additionally, the 4YFN startup event will also make a return, alongside the Talent Arena and the Sports Tomorrow Congress.
The Ministerial Programme will facilitate discussions between policymakers and industry leaders about mobile and digital policy. Attendees can expect keynotes, specialist summits, and live demonstrations throughout the event.
Programme Themes
GSMA has outlined multiple themes for the program, including:
- Network development
- AI commercial deployment
- Business automation
- Governance and security in AI and digital systems
Topics will include “Networks Reinvented,” “AI in Action,” “Autonomous Enterprise,” and “AI of Tomorrow.” Key discussions will focus on trust, security, and the evolution of digital networks.
Sianne Ryder, CEO of Events and Industry Services at GSMA, highlights the significance of MWC27, stating that it serves as a key platform for discussing connectivity and digital transformation.
MWC Barcelona stands as one of the largest trade events in the telecom and technology sectors, attracting a diverse array of stakeholders. The expansion into dedicated spaces for various industries signals a commitment to showcasing the broader applications of communications infrastructure.
As a special highlight, the GLOMOs, the mobile industry awards, will also return for its 32nd year.
For those looking to participate, now is the time to book exhibition stands or apply to be speakers at this pivotal event.
