Meta Platforms is poised for significant growth with its new AI agent, Muse, which analysts believe could rival ChatGPT in popularity. JPMorgan has upgraded its stock rating and raised the price target from $820 to $920, predicting a 24% upside. Analyst Doug Anmuth highlighted Muse’s rapid development and expanding integrations, which include partnerships with over 2,000 applications and major retailers like Walmart and Best Buy.
Since Muse’s release, Meta’s shares have surged by 30% in September, aiming for their highest monthly gain since 2013. Anmuth anticipates that as more businesses adopt Muse, interactions will shift from traditional browsing to agent-to-agent exchanges, allowing Meta to monetize through a commission-based model. Overall, of the 63 analysts covering Meta, 57 recommend buying the stock, with shares up nearly 13% year-to-date.
