The City of Arvada has launched a new ambassador program aimed at enhancing the experience for visitors, businesses, and unhoused individuals in Olde Town. Four ambassadors will be stationed in the area to provide security, offer information, and assist those experiencing homelessness in accessing community services. The program, developed in partnership with Block by Block, will help keep the area clean and safe by performing tasks like returning shopping carts, reporting maintenance issues, and power washing surfaces.
Deputy City Manager Allison Scheck emphasized the program’s goal of fostering a sense of safety and friendliness within the community. The ambassadors will operate Wednesday through Sunday from 1 p.m. to 9:30 p.m., starting October 1, with funding provided through a $439,000 annual contract over three years. After the contract period, a reassessment of the program will take place to evaluate its effectiveness.