TTEC has launched a new customer experience operation in Cairo to support Volkswagen Group UK Ltd. (VWG). This initiative enhances TTEC’s automotive CX capabilities in Egypt, focusing on customer care across digital and voice channels. The program utilizes TTEC’s multilingual workforce and AI-driven CX solutions to provide seamless experiences for VWG customers.
Chris Stevens, VWG’s Head of Customer Management, emphasized the importance of a high-quality customer experience and noted that TTEC’s presence in Cairo enables access to skilled talent. This launch is part of a seven-year strategic collaboration with VWG that expands TTEC’s involvement in customer care, case management, and digital engagement.
Additionally, TTEC’s Egyptian operations, which commenced in 2023, have been rapidly growing, including a new facility in Maadi Technology Park. TTEC Egypt offers multilingual services in 11 languages and plans to expand its workforce by 3,500 employees by 2029 to meet increasing global demands.
CEO John Abou highlighted Cairo’s emerging role as a key hub for global multilingual CX, aiming to enhance the customer experience across VWG brands. TTEC’s ongoing investment underscores its dedication to supporting automotive clients throughout their customer journey and connecting regions like Europe, the Middle East, and Africa.
For more information, visit ttec.com.
