Preparing for Small Business Saturday: Tips for Success
By SBE Council | 21 September, 2026, 8:13 PM
Small Business Saturday is on November 28, 2026, the first Saturday after Thanksgiving. Following closely are Black Friday on November 26 and Cyber Monday on November 30, creating a busy extended weekend for small business owners.
Who Can Benefit?
It’s not just retailers who benefit from this shopping weekend; restaurants, cafes, salons, and various service businesses also see increased traffic and sales.
Start Planning Early
According to QuickBooks’ Holiday Shopping Survey, 65% of small business owners start planning as early as September. Here are strategies to make this year a booming success:
1. Inventory Management
- Stock Up: Identify potential best-sellers and unique items that may appeal to your customers.
- Multi-Channel Sales: Ensure consistent inventory across your online and physical store. Refer to resources like Beancount’s Small Business Guide for comprehensive tips.
2. Tailored Marketing Strategy
- Visibility: Participate in Small Business Saturday’s promotional efforts. Display the logo and get on the Shop Small Map.
- Leverage AI Tools: Analyze past sales to inform your marketing strategies, customer outreach, and social media campaigns.
3. Reach Out and Engage
- Inform Existing Customers: Share your holiday offerings through email and social media.
- Social Media Promotions: Use platforms like Instagram and Facebook to drive traffic to your business.
4. Sales Strategy
- Discount Judiciously: Instead of widespread discounts, offer small samples, gifts, or merchandise with purchases.
- Host Events: Consider events like product demonstrations, complimentary treats, or a holiday tasting day to attract customers.
5. Staffing Needs
- Hire Seasonal Workers: Consider the average wage of $15.65/hour (varies by location) and ensure you have time for their training.
6. Technology Considerations
- System Readiness: Ensure your point-of-sale systems are functioning well and consider mobile POS systems for ease of transaction.
Conclusion
American Express’s findings showed that over half of small business owners estimated that Small Business Saturday sales contribute up to 15% of their annual revenue. The holiday sales season can account for 25%-50% or more of annual revenue, making it essential to prepare now.
Get Started!
Planning, preparing, and promoting your activities for Small Business Saturday can lead to future sales and customer loyalty. It’s not too late to jump in and make the most of this significant shopping day!
Barbara Weltman is a small business consultant and founder of Big Ideas for Small Business®. Follow Barbara on Twitter @BigIdeas4SB.
