The article discusses a promotional campaign funded by LSU fans in response to the controversy surrounding SEC Commissioner Greg Sankey. Digital billboards displaying the message “Daddy’s back. Geaux Tigers” have appeared throughout Oxford, Mississippi, particularly in local bars and businesses. This message is meant to poke fun at Ole Miss as the Tigers prepare to face their in-state rival.
Allison and Matt Jones, who initiated the campaign through a GoFundMe, have garnered over $7,200 to support it. They previously arranged for similar digital billboards to express outrage toward Sankey’s actions that threatened LSU’s SEC membership. The campaign includes a plane towing a banner over Ole Miss during game day, adding to the playful rivalry atmosphere.
While most LSU fans find the campaign humorous, a small fraction expressed concerns it might be too provocative. The Jones siblings emphasize the importance of rivalry and light-hearted banter in college football culture, recalling family traditions of ribbing opposing teams.
Looking ahead to the game, Matt Jones predicts a competitive match, acknowledging Ole Miss’s strong quarterback, but remains hopeful for a decisive LSU victory. Regardless of the outcome, the campaign intends to make a statement during this heated rivalry.
