Press Release Summary
Mazda Partners with NICA
Irvine, Calif., Sept. 16, 2026 – The National Interscholastic Cycling Association (NICA) has announced a multi-year partnership with Mazda North American Operations (MNAO), designating Mazda as its Official Automotive and SUV Partner and Presenting Sponsor for NICA Regional Events through 2029.
Partnership Details
- Goals: Both NICA and Mazda share a belief in the transformative power of movement, using bikes to foster strength and resilience among young people.
- Impact: Mazda’s involvement aims to enhance community engagement and support youth development in mountain biking.
Upcoming Events
Mazda will sponsor three major upcoming Regional Events:
- Eastern Regionals: Charlottesville, VA (Oct 24-25)
- Central Regionals: Fayetteville, AR (Nov 7-8)
- Western Regionals: St. George, UT (Nov 14-15)
Quotes
- Amanda Carey, NICA President: Emphasized the importance of partners like Mazda in fostering belonging within the community.
- Brad Audet, CMO of MNAO: Highlighted the shared values of movement and life enrichment between Mazda and NICA.
About Mazda North American Operations
Mazda, founded in Hiroshima, Japan, emphasizes craftsmanship and innovation with a focus on enriching life-in-motion. Headquartered in Irvine, California, Mazda serves markets in the U.S., Canada, Mexico, and Colombia.
About NICA
Founded in 2009 in Berkeley, California, NICA supports over 26,000 young riders and 16,000 coaches annually, promoting mental health, confidence, and community through mountain biking. For more, visit nationalmtb.org.
Follow Mazda: @MazdaUSA on various platforms.
Contact NICA: Call (510) 524-5464 or visit their website.
