Testimonial from Chris Fasbender, General Manager of Friesen Automotive
“I’d recommend SimplePay to another dealer without hesitation. It’s been great.”
The Challenge
Operational efficiency and an exceptional customer experience are vital for dealership success. Friesen Automotive faced issues due to reliance on a third-party payment solution, leading to a lack of integration within their CDK workflow. This required manual reconciliation and complicated surcharging processes.
Chris Fasbender, searching for a solution, aimed to reduce friction for both employees and customers, ultimately discovering that:
“Under our previous process, customers often had to move from one area of the dealership to another just to complete payment, which wasn’t ideal.”
The Solution: CDK SimplePay
Fasbender sought a solution that would enhance staff productivity and deliver high-quality service, which he found with CDK SimplePay.
“One of the biggest selling points for me was being able to take payment right there with the customer.”
Streamlined Operations
SimplePay integrates seamlessly within the CDK ecosystem, enhancing operations across sales, service, parts, and accounting. Dealerships can accept various payment methods instantly at the point of service, including modern solutions such as tap-to-pay, Apple Pay, and Google Wallet.
“The integration with CDK was a huge factor for us. We wanted something embedded directly into our dealership management system that would streamline operations.”
Enhanced Accounting Efficiency
The integration of payment data into CDK workflows has significantly improved operations in the accounting department:
“With virtually no manual entry, there are far fewer payment-related errors, allowing the team to resolve questions faster.”
This efficiency allows employees to focus on higher-value tasks by minimizing time spent on reconciliation and error correction.
Compliant and Cost-Efficient
SimplePay’s compliant surcharge management empowers Friesen Automotive to effectively manage processing expenses while ensuring a positive customer experience.
“The biggest benefit for us has been the ability to do compliant surcharging and maintain that moving forward. It’s made a big difference in the bottom line financially.”
Support System
Fasbender credits the CDK Support team for their prompt and effective service, stating:
“The phones are answered, case numbers are assigned, and we get responses back.”
The installation process was straightforward due to preprogramming, making training seamless across their three locations:
“Everything was preprogrammed, plugged in, and worked.”
Conclusion
Fasbender highlights the positive changes that SimplePay has brought to his team:
“Our team members have shared that their lives are much easier because of the straightforward and streamlined workflow that SimplePay provides.”
Key Achievements with CDK SimplePay
- Fully compliant surcharge management
- Simplified point-of-service payment processing
- Reduced accounting efforts and reconciliation time
- Significant reduction in payment-related errors
- Increased staff productivity
- Enhanced visibility into transaction data
- Easy employee adoption and training
- Support for multiple payment options (ACH, tap-to-pay, Apple Pay, Google Wallet, Invite to Pay)
- Seamless integration within the CDK ecosystem
