Horlicks has introduced a new protein powder featuring 24 g of fermented yeast protein and 4 g of prebiotic fiber per serving. Available in single-serve sachets and offered in Chocolate, Coffee, and Unflavored variants, the product comes in a 1 kg pack containing 28 sachets. It is distributed through retail and select online platforms in India.
Rajneet Kohli, executive director of foods at Hindustan Unilever, noted the brand’s century-long legacy in nutrition, emphasizing that protein is a natural progression for Horlicks. He highlighted the insight that “life is a gym,” suggesting that busy lifestyles require effective nutritional solutions.
The protein powder boasts a PDCAAS score of 1.0, meaning it provides all nine essential amino acids. Inulin, a prebiotic fiber, and papain, a plant-derived digestive enzyme, are also included to enhance protein digestion. Sujatha Jayaraman, vice president & head of R&D and regulatory affairs at Hindustan Unilever, stated that the focus should shift from protein quantity to its quality, which is a central theme in the formulation of this new product.
