Gal Gadot is addressing criticism surrounding her new movie “Bitcoin,” which utilized AI for sets and lighting instead of conventional production design. In a “Happy Sad Confused” podcast interview, she defended her work, emphasizing that her performance was entirely human, despite the film’s significant use of AI, which has sparked broader discussions on job losses and the ramifications of technology in entertainment.
Directed by Doug Liman, “Bitcoin” stars Gadot and features actors like Casey Affleck, Pete Davidson, and Isla Fisher, who acted in minimal set environments enhanced digitally later. Producer Ryan Kavanaugh highlighted that the film’s $70 million budget benefited from AI, saving over $200 million in production costs.
Gadot expressed her concerns about AI technology but maintained that it did not interfere with her acting. SAG (Screen Actors Guild) even consulted her lawyers to update contracts to protect actors’ rights regarding AI. She noted that the AI setup allowed for extended scenes without breaks, enhancing the creative process.
The increasing presence of AI in entertainment raises worries among industry professionals about job security and the potential for diminished human creativity. Gadot acknowledged these fears, stating, “I am afraid of AI, but I am going to be afraid and look away? No.” She indicated that ongoing discussions are critical for establishing safeguards for actors regarding their likeness and consent in the age of AI.
The industry is currently grappling with how to address these challenges responsibly, with calls for greater transparency on AI usage in productions. As Gadot put it, “The train has left the station,” encouraging adaptation to the evolving landscape or risk being left behind.
