July 2026 Sales Rankings for Off-Road, Premium, and Shooting Brake Vehicles: Model Y Dominates Premium Category, Titanium 7 Excels in Off-Road Market | Gasgoo Automotive Institute

Summary of Vehicle Sales in China – July 2026

Off-Road Vehicle Sales Rankings

1. Fangchengbao Titanium 7: 27,320 units
2. Chery JAECOO J5: 24,639 units
3. Chery Explore 06: 19,293 units
4. Jetour Traveler: 19,078 units
5. Jetour Freedom: 11,045 units
6. Haval Raptor: 9,160 units
7. Tank 300: 8,078 units
8. Beijing Auto BJ30: 7,938 units
9. Haval Big Dog: 6,237 units
10. iCAR V23: 6,206 units

The off-road segment is noted for its strong competition among dominant models, particularly by new entrants like Fangchengbao and Chery, alongside established brands. The competitive landscape highlights product differentiation focusing on rugged design and off-road capability.

Premium Vehicle Sales Rankings

1. Tesla Model Y: 50,120 units
2. Tesla Model 3: 33,743 units
3. Fangchengbao Titanium 7: 27,320 units
4. Xiaomi SU7: 21,044 units
5. Li Auto i6: 15,420 units
6. BMW 3 Series: 11,257 units
7. NIO ES8: 10,288 units
8. ZEEKR 7X: 10,253 units
9. Xiaomi YU7: 10,223 units
10. Luxeed V9: 10,101 units

The premium market reveals significant dominance by Tesla, with robust sales from domestic brands such as Fangchengbao, Xiaomi, and Li Auto. Traditional luxury brands face tighter competition, now centered around product features and consumer needs.

Shooting Brake Sales Rankings

1. ZEEKR 007 GT: 9,151 units
2. Denza Z9 GT: 5,675 units
3. Qijing GT7: 2,998 units
4. Shangjie Z7T: 2,625 units
5. ZEEKR 001: 2,163 units
6. NIO ET5T: 1,561 units
7. Avatr 06T: 709 units
8. Stelato S9T: 486 units
9. Audi E5 Sportback: 165 units

The shooting brake segment, though niche, is characterized by pronounced leadership from ZEEKR and Denza, capturing over 60% market share. The growing array of models indicates evolving competition as more companies enter the market.

Insights

• Divergence in Sales: Different segments show varying leadership dynamics, with established brands maintaining strong sales while new entrants also make their mark.
• Competitive Landscape: The off-road and premium segments are growing more competitive, focusing on product innovation and adaptation to consumer preferences.
• Emerging Categories: The shooting brake market remains specialized but is anticipated to evolve with further brand participation and differentiation.

These trends reflect the dynamic nature of China’s automotive market in July 2026, influenced by both market leaders and innovative new players.