Prime Video’s Investment in Latin America
Overview:
Prime Video is significantly increasing its investment in Latin American original content, committing over $2 billion from 2027 to 2030. This initiative, announced during the Prime Video Presents Latin America event in Mexico City, aims to amplify local storytelling, catering to diverse audiences across multiple countries.
Key Details:
- Prime Video plans to more than double its Local Originals by 2030.
- The investment covers original programming, acquired content, and live sports across Mexico, Brazil, Argentina, Colombia, and Chile.
Quote:
Kelly Day, VP of International at Prime Video, stated: “What’s happening in Latin America right now is extraordinary… This region deserves this level of ambition, and we’re delivering it.”
Upcoming Productions
2027 Slate:
- Over 25 new titles planned, spanning various genres including scripted series, films, unscripted formats, and reality shows.
Developing Local Talent
Prime Video is also focused on nurturing local talent through initiatives like:
- Brasil no Set program in Brazil, supporting production skills.
- Partnerships in Mexico to connect acting students with casting opportunities.
Live Sports Momentum
Live sports viewership has surged, with over 20 million households tuned in this year alone. Highlights include:
- Extensive NBA and domestic football coverage, making sports a significant draw for viewers.
Country-Specific Productions:
Argentina
- Menem S2: Focuses on Carlos Menem’s turbulent politics.
- Te odio, Te amo: A love story set in Punta del Este.
Brazil
- Tremembé S2: Return to Brazil’s most infamous prison.
- Marília: A biopic about singer Marília Mendonça.
Chile
- Catedrales: A mystery delving into a decades-old murder case.
Colombia
- Apolos: A narrative around a male strip club star’s reinvention.
Mexico
- La Oficina S2: Continued chaos in a dysfunctional workplace.
- Juego de las llaves S4: A series exploring taboo relationships.
This ambitious strategy not only aims to enhance Prime Video’s content library but also seeks to establish a powerful connection with Latin American viewers, showcasing the richness of local narratives on a global stage.
