FUJIMI: A Health and Beauty Innovation
Background
Founded in 2018 by TRICO Inc. and acquired by POLA-ORBIS Group in 2021, FUJIMI focuses on personalized beauty supplements.
Clear Protein Series
The launch of the Clear Protein series offers a refreshing alternative to traditional protein shakes, featuring whey protein isolate in fruity flavors like Clear Lemonade. Each serving provides around 20g of quickly dissolving protein and 82kcal, ideal for meal replacement or as a guilt-free sweet treat.
New Flavors and Collaborations
On June 1, FUJIMI introduced a new apple-flavored variant in partnership with Hello Kitty. The limited-edition packaging showcases the iconic character, enhancing the product’s appeal. The drink mimics the lightness of apple juice, blending sweetness and subtle acidity.
Nutritional Benefits
In addition to protein, each serving contains vitamin C, iron, zinc, and collagen (2,200mg), aimed at fulfilling daily beauty and health needs.
KINS: Focused on Gut and Skin Health
Overview
Launched in 2018, KINS specializes in microbiome science to enhance skin, gut, and scalp health. The brand emphasizes the importance of adequate protein intake.
VINEGAR PROTEIN Line
KINS developed the VINEGAR PROTEIN line to supplement the often-lacking protein in the Japanese diet. This powder-based beverage offers a unique taste, making it accessible for microbiome care.
New Flavors and Nutritional Ingredients
A new pomegranate flavor was added on June 1, containing essential vitamins and minerals, including collagen peptides, vitamins, and dietary fiber. This product is crafted to blend effortlessly into daily routines.
Consumption Flexibility
Designed for everyday use, the product can be mixed with sparkling or hot water, combining a tangy and fruity flavor that appeals to a wide audience, even those averse to typical protein drinks.
Conclusion
Both FUJIMI and KINS represent a growing trend in health supplements that prioritize not just fitness, but beauty and overall well-being, making them appealing choices in today’s wellness market.
