Natural Alternatives International has launched CarnoSyn 4X, a new beta-alanine ingredient that does not produce the typical tingling sensation known as paresthesia. This change aims to appeal to a broader audience, including women, older adults, and supplement newcomers, who may find the tingling uncomfortable or distracting.
Kim Fernandez, business development manager for CarnoSyn Brands, emphasized that while some users associate the tingling with effectiveness, many potential consumers prefer a product that fits easily into their wellness routines. The product is designed for consistent daily use, which is essential for supporting carnosine synthesis in the body.
CarnoSyn 4X uses proprietary hydro-oleo delivery technology to improve bioavailability, allowing for effective results at lower doses. This innovation provides brands with increased formulation flexibility, making it suitable for various delivery formats like gummies and hydration products.
Looking ahead, Fernandez predicts that sports nutrition will become more personalized, catering to the specific needs of women and healthy aging consumers, and blurring the lines between sports performance and active nutrition. For further insights on this topic, listeners can tune in to the NutraCast available on various podcast platforms.
