Embracing Bold Beauty: The Revolutionary Makeup Techniques of Rosy Cheeks
In the ever-evolving world of beauty, new trends emerge every day, capturing the hearts of makeup enthusiasts globally. One such trend making waves is the bold blush technique popularized by Ngozi Esther Edeme, also known as Painted by Esther. With a unique approach to makeup that emphasizes vibrancy and inclusivity, Edeme is reshaping the way we perceive beauty, particularly for darker skin tones.
The Rise of Rosy Cheeks
Edeme’s signature look features bright pink blush applied high on the cheekbones and beneath the eyes, creating an ethereal, doll-like effect that many are eager to replicate. This fresh aesthetic, reminiscent of iconic Barbie or Bratz figures, has sparked a vibrant online movement, encouraging individuals to embrace bold color palettes in their makeup routines.
Edeme has made it her mission to celebrate glamour and femininity through her artistry. As she passionately states, “Why should anyone believe that a look is too much for everyday life?” This perspective invites everyone to explore their creativity and express themselves without hesitation.
A Focus on Inclusivity
One of the key aspects of Edeme’s work is her commitment to serving Black women, whose beauty often goes underrepresented in mainstream makeup trends. She challenges minimalistic styles—like the popular “clean girl” aesthetic that frequently excludes darker skin tones—by showcasing how vibrant colors can enhance all complexions. In her own words, she aims to shine a light on what has often been overlooked in the beauty industry.
Born in Nigeria, Edeme grew up immersed in the art of makeup, inspired by her mother’s routines. Moving to the United Kingdom at a young age, she combined her love for art with her passion for beauty, sparking a journey that would ultimately lead to her standing out in the vibrant world of makeup.
The Path to Fame
Edeme’s career skyrocketed in 2018 after she made a significant breakthrough as a makeup artist for Tiffany Calver during Drake’s tour. This pivotal moment opened doors that would propel her work into the spotlight, allowing her to collaborate with high-profile clients, including Viola Davis and Naomi Campbell.
Her style embraces bright colors and glitter, inviting her clients to step out of their comfort zones and fully embrace their individuality. This playful yet sophisticated approach reinforces the notion that makeup is an art form meant for self-expression.
Creating a Comfortable Environment
Beyond her artistry, Edeme emphasizes the importance of a warm and relaxed environment for her clients. The glam room—complete with music and snacks—serves not just as a workspace but as a sanctuary where clients can unwind and enjoy their transformation. “Glam sessions are almost like therapy,” she notes, highlighting the dual purpose of beauty services that extend beyond mere aesthetics.
Learning From the Best
Edeme credits her success to the makeup pioneers she admired, having pursued training through masterclasses that refined her skills and expanded her creative horizons. Influences like Scott Barnes and Pat McGrath have left a lasting impact on her technique, allowing her to blend innovation with tried-and-true methods.
Conclusion
Ngozi Esther Edeme is more than just a makeup artist; she is a trailblazer in the beauty industry, advocating for diversity and bold self-expression. By championing vibrant techniques and focusing on underrepresented demographics, she continues to inspire countless individuals to explore their unique beauty. Whether you’re a makeup novice or a seasoned pro, take a cue from Edeme: beauty should be fun, vibrant, and most importantly, reflective of who you are. Embrace the colors, and let your personality shine through your makeup choices.
