A Latin Star-Studded First Bet Celebration
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HOLLYWOOD, Fla., Oct. 9, 2026 /PRNewswire/ — Seminole Hard Rock Hotel & Casino Hollywood unveiled Zona de Fuego, Florida’s first fully integrated Latin gaming and entertainment experience, at an exclusive preview during its Hispanic Heritage Month celebration, “My Rhythm. My Flavor. ¡Mi Gente!”
Event Highlights
- Salsa music legend Willy Chirino led the celebration at the roulette table.
- Frankie Negron and Luke Taleno entertained guests at the blackjack table.
- Dedicated bilingual dealers and hosts celebrated the launch.
Zona de Fuego features:
- Nine live-action bilingual gaming tables including Spanish 21, blackjack, and roulette.
- Latin DJs and high-energy nightlife connecting gaming with entertainment.
- Curated cocktail specials reflecting Latin culture.
The resort is committed to the Latin community with over 75 artist performances and events in 2026, including a Latin food festival on Nov. 14.
Quote from Randy Morton
“Zona de Fuego represents an evolution…celebrating the energy, diversity, and cultural influence of South Florida’s Hispanic community.”
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About Seminole Hard Rock Hotel & Casino Hollywood:
The flagship of Hard Rock International, featuring luxury amenities, restaurants, and entertainment facilities.
Media Contacts:
- Emily Cajigas, Public Relations Specialist, emily.cajigas@seminolehardrock.com
- Mayra Hernandez, Bitner Group, mayra@bitnergroup.com
Source: Seminole Hard Rock Hotel & Casino Hollywood
