Jordan Brand is celebrating the 30th anniversary of Space Jam by launching a new collection of footwear and apparel, along with a campaign and mini-documentary series. The collection features five new designs of the Air Jordan 11, each inspired by key moments from the film. Highlights include:
- Air Jordan 11 Retro OG: A close replica of the original shoe, complete with royal blue accents and nostalgic details.
- Air Jordan 11 “Magic Ball”: A colorful women’s silhouette reflecting a memorable moment from the film.
- Air Jordan 11 “Green Screen”: An all-green version for creators, with nods to filmmaking technology.
- Air Jordan 11 Baseball Cleat: A modification for baseball, taking cues from the movie’s aesthetic.
- Air Jordan 11 American Football Cleat: A creative reinterpretation for football, not for retail.
The apparel lineup includes a varsity jacket, long-sleeve jerseys, and various clothing pieces that reflect the film’s characters and visuals, aimed at men, women, and children.
The “Greatness Is Never Out of Reach” campaign showcases a diverse group of figures, emphasizing the film’s message of pushing personal limits. Lastly, the Space Jam: Beyond the Jam mini-doc series will offer behind-the-scenes insights, revealing the cultural impact of the film.
The collection drops on November 5 at jordan.com and select retailers.
