Jordan Brand is celebrating the 30th anniversary of the iconic Space Jam film with a new sneaker and apparel collection. This follows the recent release of the “Space Jam” Air Jordan 9. To mark this milestone, they’ve launched the “Greatness Is Never Out of Reach” campaign featuring athletes like Azzi Fudd and Aaron Judge, as well as celebrities Rema and Teyana Taylor. The celebration includes a six-part mini-documentary series titled Space Jam: Beyond the Jam, showcasing insights from Michael Jordan and others involved in the original film.
Sarah Mensah, president of Jordan Brand, highlighted the enduring connection between basketball, entertainment, and culture that Space Jam achieved, emphasizing its influence on new generations. The collection aims to honor long-time fans while giving modern audiences a fresh perspective.
As the collection’s release approaches this holiday season, fans can expect more details on additional releases, including a full list of upcoming Air Jordans for 2026.
