JETOUR’s Global Technology Experience Day: Pioneering Future Travel
Event Overview
The 2026 JETOUR Global Technology Experience Day is set for October 20-23, themed “Future Travel, Start Now.” This event will unite global guests to explore JETOUR’s vision of “Travel+” through various activities across diverse landscapes.
Brand Evolution
Since its establishment in 2018, JETOUR has embraced the “Travel+” brand strategy, intertwining travel with vehicle technology and user experiences. The company has transitioned from a leader in China’s box-style SUV segment to a global lifestyle brand.
Distinct Vehicle Identity
Amidst a competitive SUV market, JETOUR stands out with its unique box-style design, adept at blending off-road capabilities with urban practicality. By September 2026, JETOUR achieved cumulative global sales of 2.56 million units, becoming a market leader in box-style SUV sales in 13 countries.
Innovative Brand Philosophy
JETOUR’s brand personality is centered around exploration, philanthropy, and culture. Key initiatives include:
- Exploration: Enhanced travel experiences through innovative technologies like Intelligent 4WD and hybrid systems.
- Philanthropy: Environmental partnerships focusing on wildlife conservation in Africa, Malaysia, and Pakistan.
- Cultural Engagement: Events linking travel experiences with local communities and activities.
Off-Road Accessibility
JETOUR aims to democratize off-road adventures for families by integrating high-end 4WD technologies into a wider array of vehicles, creating opportunities for urban and outdoor exploration.
Looking Forward
As the brand celebrates eight years since its inception, it emphasizes sustainable global expansion and new travel experiences, bringing its vision to life during the Global Technology Experience Day.
About JETOUR
Founded in 2018, JETOUR operates in over 100 regions, promoting a global lifestyle through its diverse line-up of vehicles tailored for various travel needs.
Media Contact
For inquiries, contact Tina Liu at jetourinternational.pr@mychery.com.
For more information, visit the access news release.
